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Does the name tittle of an application matter to enhance ASO?

It is obvious that the name tittle helps in enhancing consumers behaviour towards the product. Consumers are intent to click the title which is familiar to them. A word phrases that they have been hearing in their daily life.

However, if you are going to invest a huge sum of money to make your title as a trading name then it is for sure that the title will be much more important. Selecting an appropriate title is another factor for giving importance to.

We have been seeing that if a particular brand is famous then others try to copy them by introducing a name similar to it and adding a flavour in it to stand distinct from the original one.

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