pre-check list

Before few years, the size of the application did matter. Those were the days when people had devices with low storage capacity. Back then, storage was the problem for developers for application development. However, innovation has made the capacity higher. Users want to get that they love; ignoring the application size if it found to be useful for them. Now games and applications bigger in size are also downloaded and are used. There has been remarkable change in RAM and ROM  has it's role for this massive change. Yes, size does matter in Play store ranking if the application is not unique in nature of users are to be informed about the product where there are lot's of competing applications of similar category.

As a manager of an IT company, I have had difficulties in identifying applicable marketing strategy for mobile applications. Now, after practising many methods in a different type of applications i have concluded these things are much more important for application marketing. 1. Identify what is your application type. First, you need to identify in which category does the application fit.  In the Play store, there are categories such as entertainment, games, educational, utility, financial, sports, maps and GPS, business tools, shopping. All you need is to identify in which categories does it fit. Strategies can be made accordingly. 2. Know your audience. The user's age group and their interest may vary from time to time according to their needs and desire. Having said that it is the first thing you should do is identify whom you are targeting in the first place. You should be confident about your user's interest. 3. Know where your targeted audience are engaged most

Those of us who have an application running in Playstore always have this question in mind, How does the ranking work?. You may wonder that your application has much more downloads than another application yet, the ranking of your application is lower comparatively. Play store ranking does not only rely upon the number of downloads rather it focuses on the number of other functional subjects too. The review is one of the subjects that the Play store ranking algorithm relies on. If your application has a greater number of reviews and reviews are from different parts of the world then your application will have an advantage of ranking at the top of the play store for a keyword. The repetition of keywords in reviews matters in Play store. Variance in the age of the reviewer and the variances of mobile models determine the Play store ranking. Play store wants all the applications to be running smoothly in any devices and in any country to all type of age groups with fair use policy. I

Social media is one of the most powerful tools for advertisement. However, search engines are also equally powerful. It is the type of advertisement that you want to display makes each of the marketing tool greater.  Are you an entertainer? Do you own a restaurant or a lodge? or a clothing store? do have branded fashionable items. Then choosing social media for advertisement will be more effective. The products and services related to entertainment, foods and fashions are more effective in social media such as Facebook and Instagram. Look at the advertisements that you see in your own facebook feeds. It actually makes sense if you just check it out now. Go to your facebook account and see through the sponsored advertisement. Moreover, if you are introducing new technology, new information, research and academic courses then Google stands as the best area for advertisement. Looking at the present stats and context. Follow the Google recommendation and know the products that are bein

Google has it's own algorithm to maintain it's ranking system. Among them they do consider reviews as one of the factor. If you just go through the sites and apps then you will know it better on your own. Google sees the engagement pattern and ranks the site and application. Reviews in mobile application has been beneficail for developers and publishers as they are able to get feedback from the users. Most of the complaints and advice comes as a review in mobile application. Those who don't like tha app give suggestion by suggesting area to improve. If we are able to improve as demanded by users then it is ovious that google will rank us higher. Comments are more often found in News articles. Comments helps to gain confidence and encouragement for better upgrade and upgrade helps in gaining better SEO ranking.

Google is a company Google is a company which aims for higher profitability. It has to take care of its customer which gives it something in return. Google advertisement is one of the major sources of income for Google.  It has developed it's SEO on the basis of the highest rate of return. Higher the return more the priority. Google has to spend millions in the maintenance of its business. Yes, the Google advertisement cost that you spend for your site does matter for the Google ranking. Why is there need of advertisement in Google itself? Google is a platform which helps you to get your advertisement to the right audience. Most likely the audience who are very potential to be your consumer. If your service or product is recongnized then automatically it helps in ranking as people will look for your services in Google more.

Things to be included in About us of a company. It is essential for a company to introduce the company for a better impression of the public or the customers. It is the first impression of the company that defines what a company is and what it does. If they find it interesting then they will read furthermore. Things to be included: It should be simple in nature. It should be humble. It should know the audience. Multilingual content gives a better outlook. It has to be funny but professional. Things not to be included:  Use of harsh language Discriminative words Use of metaphors, pun, slangs Use of difficult words