pre-check list

When you upload your application apk in the Play store, you will be asked the age group you are targeting. False information leads to termination of the account. Before developing an application, you must do some research work to have the application upload to the play store. You must know who you are targeting and how you are going to reach those audiences. Yes, Age restriction does matter in play store ranking. Moreover, you have to know why and how does it matter. There are restrictions of law which prohibit under age children to watch and play different subjects of life. Indeed to have the societal culture in tact, these restrictions play a crucial role.

Social media has been changing society and the engagement in social media is increasing day by day. New and new features are making it more popular among youths mostly. The rise of the facebook, twitter, tiktok have has happened so fast that the analyst and economist couldn't figure it out. The economy involved in this social patform is increasing massively. They are worth trillions of dollars. Those trillions of dollars are not only the earning of Facebook Inc. itself. They include the earnings made by its users. The pages in Facebook are used for promotional purpose by the companies and they make their pages to interact with the customers and consumers. Furthermore, there are some pages which have followers in millions and they use their page for promotional purpose as an advertisement platform. The Instagram and Twitter followers get the opportunity to market themselves among the users which eventually make them different to others. Copyright Disclaimer Under Section 10...

Before jumping directly to the WordPress section you must know which is the correct site to go for downloading WordPress. Most of us get confused with the WordPress site of .org with .com site. The .com site of WordPress has pricing and plans but the .org site doesn't have as it is open source. The first thing to do is to know the system requirements to install WordPress and get them ready. If your PC is windows then go with WAMP, LAMP for Linux, XAMP for a multi-platform web server. The database will be controlled by MySQL 5.0 + or other versions of it. The XAMP will convert your PC into a local server which you can get through the web server as localhost or you can check your IP address of your PC and search it in your webserver. With the webserver being ready all you have to do is to place WordPress in the server under the file name docs.

The office has to run lawfully and to manage the business of any kind there is the necessity of a manager. A manager has a different role to play in a Software company. Allocating the task to be complete with a particular framework in a specific time. Salary raise, Motivation, Operation of the company to function daily, HR management, investment decision are one of the few tasks that a manger has to do. A manager should make necessary arrangement of the workplace. Location of the company, acessibility of adequate internet facilities. Make stress free enviroment at workplace and collborate all to make a friendly environment and flow of the messages from one department to the other. Apart from the inetrnal works a manager has to study the market trend and analyze it for the best of the stakeholders of the company. A manger in a software company has to do all the above and look through the perspects of the business firm for future. Mangaing the accounts by hiring an employee and f...

Individuals have different taste and have a unique positioning for every decision. However, reminding a thing time to time will eventually image it in the mind. It is the human nature that they like what they have seen.  Preferably, the application icon must be the ones users find in their daily life. Unique products have to have lots of advertisement otherwise, it should have a unique taste to the users do that they keep luring towards it. Let's suppose if we make an application or a game that has an icon of a character of a popular movie, drama or anime. Then it is obvious that people will download it and use it. Reasons why application icons matters are:- Appealing to human instinct. Familiar to users. Icon should give information abou the application itself.

It is obvious that the name tittle helps in enhancing consumers behaviour towards the product. Consumers are intent to click the title which is familiar to them. A word phrases that they have been hearing in their daily life. However, if you are going to invest a huge sum of money to make your title as a trading name then it is for sure that the title will be much more important. Selecting an appropriate title is another factor for giving importance to. We have been seeing that if a particular brand is famous then others try to copy them by introducing a name similar to it and adding a flavour in it to stand distinct from the original one.

There are many things that make your life easier if the resources are available nearby. However, it will be difficult to fetch and time-consuming to find the resources. Similarly, there are many circumstances that each data seeding has to be nearby to open it faster and load better for the search engines to showcase it. SEO and ASO are affected by server location. If the host avilaibale near then it is obvious that the surfing will get better. Mostly in websites and application server location plays vital role.

Keywords are very important for obtaining ASO in the play store. If anyone searches the most common word in Play store then they are displayed the those which matches with the search keyword. Before uploading or publishing an application in Play store the description and other meta tags should always focus on the keyword that the users search in the play store. Apart from the keywords, we should look for the legality of application in the targeted county. There are many countries around the world that prohibits gambling and betting games online. Nudity is also strictly prohibited in Play store. Therefore the content and it's legality have to be checked. We should always be careful while accepting and declining the application policies set by the Play store. The stats of our applications in our account also helps in gaining ASO. It is the genuinity that they prefer, if your applications that you have uploaded has more downloads then it is for sure that your next application ASO...

Before few years, the size of the application did matter. Those were the days when people had devices with low storage capacity. Back then, storage was the problem for developers for application development. However, innovation has made the capacity higher. Users want to get that they love; ignoring the application size if it found to be useful for them. Now games and applications bigger in size are also downloaded and are used. There has been remarkable change in RAM and ROM  has it's role for this massive change. Yes, size does matter in Play store ranking if the application is not unique in nature of users are to be informed about the product where there are lot's of competing applications of similar category.

As a manager of an IT company, I have had difficulties in identifying applicable marketing strategy for mobile applications. Now, after practising many methods in a different type of applications i have concluded these things are much more important for application marketing. 1. Identify what is your application type. First, you need to identify in which category does the application fit.  In the Play store, there are categories such as entertainment, games, educational, utility, financial, sports, maps and GPS, business tools, shopping. All you need is to identify in which categories does it fit. Strategies can be made accordingly. 2. Know your audience. The user's age group and their interest may vary from time to time according to their needs and desire. Having said that it is the first thing you should do is identify whom you are targeting in the first place. You should be confident about your user's interest. 3. Know where your targeted audience are engaged most...

Those of us who have an application running in Playstore always have this question in mind, How does the ranking work?. You may wonder that your application has much more downloads than another application yet, the ranking of your application is lower comparatively. Play store ranking does not only rely upon the number of downloads rather it focuses on the number of other functional subjects too. The review is one of the subjects that the Play store ranking algorithm relies on. If your application has a greater number of reviews and reviews are from different parts of the world then your application will have an advantage of ranking at the top of the play store for a keyword. The repetition of keywords in reviews matters in Play store. Variance in the age of the reviewer and the variances of mobile models determine the Play store ranking. Play store wants all the applications to be running smoothly in any devices and in any country to all type of age groups with fair use policy. I...

Social media is one of the most powerful tools for advertisement. However, search engines are also equally powerful. It is the type of advertisement that you want to display makes each of the marketing tool greater.  Are you an entertainer? Do you own a restaurant or a lodge? or a clothing store? do have branded fashionable items. Then choosing social media for advertisement will be more effective. The products and services related to entertainment, foods and fashions are more effective in social media such as Facebook and Instagram. Look at the advertisements that you see in your own facebook feeds. It actually makes sense if you just check it out now. Go to your facebook account and see through the sponsored advertisement. Moreover, if you are introducing new technology, new information, research and academic courses then Google stands as the best area for advertisement. Looking at the present stats and context. Follow the Google recommendation and know the products that are ...

Google has it's own algorithm to maintain it's ranking system. Among them they do consider reviews as one of the factor. If you just go through the sites and apps then you will know it better on your own. Google sees the engagement pattern and ranks the site and application. Reviews in mobile application has been beneficail for developers and publishers as they are able to get feedback from the users. Most of the complaints and advice comes as a review in mobile application. Those who don't like tha app give suggestion by suggesting area to improve. If we are able to improve as demanded by users then it is ovious that google will rank us higher. Comments are more often found in News articles. Comments helps to gain confidence and encouragement for better upgrade and upgrade helps in gaining better SEO ranking.

Google is a company Google is a company which aims for higher profitability. It has to take care of its customer which gives it something in return. Google advertisement is one of the major sources of income for Google.  It has developed it's SEO on the basis of the highest rate of return. Higher the return more the priority. Google has to spend millions in the maintenance of its business. Yes, the Google advertisement cost that you spend for your site does matter for the Google ranking. Why is there need of advertisement in Google itself? Google is a platform which helps you to get your advertisement to the right audience. Most likely the audience who are very potential to be your consumer. If your service or product is recongnized then automatically it helps in ranking as people will look for your services in Google more.

Things to be included in About us of a company. It is essential for a company to introduce the company for a better impression of the public or the customers. It is the first impression of the company that defines what a company is and what it does. If they find it interesting then they will read furthermore. Things to be included: It should be simple in nature. It should be humble. It should know the audience. Multilingual content gives a better outlook. It has to be funny but professional. Things not to be included:  Use of harsh language Discriminative words Use of metaphors, pun, slangs Use of difficult words    

Social Networking sites are helpful indeed for gaining popularity. Still, it depends upon the strategy that you have.  Strategies for a different audience has to be different. While targeting an audience; nature of the audience and identify whether the product comply their interest. Here, we display popular elements that are considered to make it effective  on facebook . Therefore, it can be fruitful for the promotion of websites too.

You may or may not believe this as a ranking factor. If it is not the factor for ranking why would the google play store ask you for the age restrictions. Indeed this is also one of the elements for determining your application ranking in play store. The Google policy has clearly defined in its policies that the age restrictions is one of the important parts of listing. Applications that are not suitable for the age group below 13 years, 3 years will not be displayed to the audience who fall under these groups.

When it comes to linking with search keywords it matters. However, reviews are not only the standar that app store includes in for search optimization. Indeed this is a part of all other factors to rank an app in an app store. Andriod app developers has to buid applications in a way to increase more engagement rather than focusing on downloads. More the users activity better will be the search ranking. Users activities includes updates, reviews and engagement time within the app. Moreover, mobile applications users usally are attracted not beacause of downloads rather they go with the comments.

A search engine determines page rank, relevant to the topic having high quality of content at the top. Besides content, other factors determine page rank of a website to a search request. Even engineers at Google or any other search engines don't know precisely how the page ranking works . Before you begin, understand that being among top3 ranking in search can be achieved . However , there is a requirement of greater input of effort.   Search engines like Google, check page rank with authority, in addition, it promotes pages having authority. This will help you to get more traffic by listing your webpage to its top page rank. Keyword search also matters along with the contents for better page rank. Useful contents get shares in other platforms which will redirect towards your pages.   There are websites which will help you to check page rank and know global, local and country wise ranking. Although page rank matters, it doesn't guarantee you a success. Pos...

Bloggers and developers get drained thinking rank is the only factor for traffic. How does a Google search work? It works on the basis of metrics, organic search traffic. In addition, conversations along with bounce back rate. Google tracks down every individual's click which helps it to show the advertisements accordingly. Your site may list top of a search result for a keyword. Despite ranking at the top, your traffic can be low. Because the search result for a keyword only shows it at top of the list in a particular location. Google search does not only pay attention to rank rather the focus will be on trend. The focus should satisfy the needs of a user. This will help your blog and website to get organic search better. Basically, Every search engines make it to their listing with the user's interest. More the engagement better the ranking is a prime for every search engines. Avoiding cloaking can be a great achievement to improve ranking in Google search. Getting listed...